The content trap in higher education

Grand Ballroom
Wed, Nov 08
9:00 a.m.-10:00 a.m.

As educational institutions everywhere confront the impact of the digital revolution, what lessons are to be learned from organizations in other parts of the economy that have confronted a similar challenge?

Bharat Anand, professor of strategy at Harvard Business School, draws on nearly a quarter-century of digital change in the media and entertainment sector to offer a series of provocative lessons for entrepreneurs and leaders in education about when companies succeed digitally and the reasons why so many organizations struggle—what he calls "the content trap." He will also discuss how some of these lessons shaped the thinking around HBS’ own digital learning initiative, HBX, which he helped create.

Fast Company named Bharat Anand's The Content Trap one of its top 10 business books of 2016, and the Wall Street Journal described it as “a call to clear thinking and reassessing why things are the way they are.”

About Bharat Anand

Bharat N. Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School, and the faculty chair of HBX, the school’s digital learning initiative that he helped create.

Professor Anand is an expert in digital strategy and corporate strategy. He created Harvard Business School’s first executive program on digital strategies for media companies. He has written over fifty articles and case studies, many in the top journals in economics, strategy, and marketing. His research and case writing has received awards, and his work has been profiled in various media outlets. He has served as faculty head for the required strategy course in the MBA program, and currently serves as faculty chair of various executive programs at the school.

Professor Anand received his B.A. in economics from Harvard College magna cum laude, and his PhD in economics from Princeton University. He is a recipient of HBS’ Greenhill Award for outstanding contributions to the school. He has advised leading organizations and entrepreneurs worldwide. He is a renowned teacher, and a two-time winner of the “best teacher award” at Harvard Business School.

His book, The Content Trap: A Strategist’s Guide to Digital Change, was published by Penguin Random House in October 2016, and was named as one of Fast Company’s top ten business books of 2016.

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