Private philanthropy plays a big part in making discovery happen at all of our higher-ed institutions—gifts from donors help fund scholarships and fellowships, faculty positions, research, outreach, facilities, and more. However, many communicators dislike stories about philanthropy and donors because they come across as boring and/or full of institutional and development jargon.
Using specific examples in various media (print, video, online), this session will provide some ideas on making those stories just as compelling and engaging as the rest of your content—and how to enlist your development team as allies in this approach.
In this session, you’ll:
Amy Sitze spent more than 20 years as a magazine editor at both business and consumer publications, including nine years managing a national gardening magazine. She joined the University of Minnesota Foundation (UMF) in 2011, where she was editor of a donor-focused magazine for five years before switching gears to her current role: manager of University-wide content strategy for UMF. In her spare time, she goes on long bike rides, pulls weeds in the garden, and volunteers teaching English to immigrants and refugees. Amy lives in Minneapolis and is a graduate of St. Olaf College.
Confab Higher Ed offers lots of great talks like this one.
View the conference program.