Content ecosystems: Reduce content chaos with a model of your content reality

Room D
1:40 p.m.-2:30 p.m.

Overwhelmed by content chaos? A content ecosystem model might be just the thing. A content ecosystem model is a snapshot of what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology systems—and how it all interacts.

Content ecosystem models help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the model-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.

In this session, you’ll learn:

  • A five-step process for building your own content ecosystem model
  • How to use content ecosystem models to design better content systems and processes
  • How to use content ecosystem models to drive conversations about strategy and change
  • A reusable methodology for modeling all kinds of content and business systems

Who should attend: This session will appeal especially to visual thinkers and people who aspire to get a handle on the big picture of all their interrelated content efforts. This will also be helpful for folks managing content for multiple brands and product lines.

About Scott Kubie

Scott Kubie is a Senior Content Strategist at Brain Traffic, a content strategy consultancy in Minneapolis, Minnesota. People turn to Scott when they need to make sense of complexity and decide what to do next. As a regular speaker at web and UX conferences, Scott delivers engaging and practical sessions on clarity, creativity, collaboration, and content strategy.

Scott is the author of several unpublished letters to the editor. He’s fond of lists and sends one a week through his newsletter, 7x77. He’d love to meet your pug and will have a sparkling water please, thank you.

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