Content ROI: Defining and measuring success

Breakout
Room B
10:20 a.m.-11:10 a.m.

How do you put a value on content? How can you decide what is important to your organization and in what terms? Is it money, brand awareness, or the amount of cake consumed in the office by frustrated content people?

Sarah will show you a couple of techniques to show your colleagues and managers just how much you are worth and why it’s best to stop publishing Every. Little. Thing.

In this session, you’ll learn how to:

  • Define what makes content successful or unsuccessful.
  • Measure the value of content—and the work that goes into producing it.
  • Demonstrate improvement over time.

Who should attend: This session is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users.

About Sarah Richards

Sarah spent 10 years working in digital government, ending as Head of Content Design for the UK Government Digital Service. There she created and developed content design as a discipline for the GOV.UK. Sarah now runs the Content Design Centre, training and consulting in content strategy and content design for organisations and governments around the world.

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