Advocating from the inside out: Motivating your team to evangelize their work

2:50 p.m.-3:40 p.m.

How do you ensure your content strategy practice is positioned for long-term success? It’s not just about finding talented people and maintaining voice and tone guidelines. It's making sure your team has a shared understanding of the practice and your company values their contributions.

Advocating for a thorough, quality-minded approach starts with empowering content strategists to do their best work. If the team feels confident and supported, then they can extend their influence and gain more support for content strategy.

In this session, you’ll learn how to:

  • Articulate a clear vision and unite a team with a common approach, set of values, and definition of quality.
  • Create a consistent narrative and communicate the value of the team and practice.
  • Encourage cross-functional partners and team members to become advocates.

Who should attend: Managers who are growing teams, practicing content strategists and anyone interested in evangelizing the practice at their organization.

About Marissa Phillips

Marissa Phillips leads the content strategy team at Airbnb. Before that, she spent nearly five years at Facebook managing content strategists, developing the voice for Messenger and hiring a team for the London office. She also worked at eBay and StubHub. Never one to stay put, Marissa has lived in cities across the US, including New Orleans, Austin and LA, plus London, which is her current favorite.

Want to attend this session?

Confab Central offers lots of great talks like this one.
View the conference program or register today.