Advocating from the inside out: Motivating your team to evangelize their work

Room B
2:50 p.m.-3:40 p.m.

To position your content strategy team for long-term success, it's important to make sure everyone understands the practice and values the team’s contributions.

Advocating for a thorough, quality-minded approach starts with empowering content strategists to do their best work. If your team feels confident and supported, then they can share their expertise and extend their influence throughout the organization.

In this session, you’ll learn how to:

  • Articulate a clear vision with a shared approach, set of values, and definition of quality
  • Support your content strategists and cultivate a sense of pride and ownership
  • Create a consistent narrative for communicating the value of the practice and keeping it top of mind for stakeholders

Who should attend: Managers who are growing teams, practicing content strategists, and anyone interested in evangelizing the practice at their organization.

About Marissa Phillips

Marissa Phillips leads the content strategy team at Airbnb. She started practicing content strategy at eBay and StubHub, and she went on to spend nearly five years at Facebook, where she managed content strategists, developed the voice for Messenger, and hired the first international team. Never one to stay put, Marissa has lived in San Francisco, New Orleans, Austin, Los Angeles, San Diego, and London (her favorite).

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