Change is hard—especially in a large organization with countless editorial teams, all working in silos and embracing a systemic content-hoarding culture. Learn how Seattle Children’s successfully facilitated a content ROT (Redundant, Outdated, Trivial) culture shift for their external websites using limited in-house resources.
The result? A simple and sustainable content governance process, organizational buy-in, shared accountability and responsibility, and empowered and enthusiastic content teams. Find out what it takes to remediate one thousand pages of ROT in less than a year.
In this session, you’ll learn how to:
Margo Schneider is the manager of digital content strategy at Seattle Children’s Hospital, one of the top children’s hospitals in the country as ranked by "U.S. News & World Report." Her 17 years of experience as a digital marketing professional includes Amazon.com, Microsoft, and WebMD. She specializes in enterprise-scale digital ecosystem management, including content strategy, business strategy, user experience and design direction, content management, and social media strategy.
Vanessa Casavant is a content strategy and user experience professional with a decade of experience working in government and nonprofits. She currently serves as the senior digital content strategist for Seattle Children’s, which is consistently ranked as one of the top 10 children’s hospitals in the country by U.S. News & World Report.
Her previous work with AdoptUSKids, a program of the U.S. Department of Health and Human Services, earned a ClearMark Award of Distinction from the Center for Plain Language and was profiled in the books Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project by Margot Bloomstein and Jobs That Matter: Find a Stable, Fulfilling Career in Public Service by Heather Krasna.
She is a former co-organizer and founding member of the professional meet-up group Content Strategy Seattle, and has guest lectured on content strategy for courses at the University of Washington and Seattle School of Visual Concepts.