A content strategist’s guide to (sneaky) keyword research

Breakout

Ever wish your content felt more natural or directly addressed your customer’s biggest concerns? It can! And you don’t have to understand AdWords to make it happen!

This session will show you nine surprising sources for keyword research that will teach you the language your customers are already using about your product.

Learn how you can get scrappy and find affordable ways to do research. Once you have that research, you’ll discover how your customers talk about your products, and you can build your content strategy around answering their questions.

In this session, you’ll learn:

  • Nine new places to look for user-generated keywords, phrases, and questions
  • Strategies for writing content that answers users’ questions
  • Ideas for adding depth and empathy to product descriptions, service offerings, and websites

Who should attend: Folks interested in making their content more human and readable, people with limited team resources or no SEO resources, and anyone looking for ways to build content that resonates with their customers.

About Jess Hutton

Jess Hutton has worked as a content strategist, UX advisor, and now knowledge management specialist. She is obsessed with easy-to-use products, websites, and services. She enjoys bringing order from chaos, which often requires a generous application of whiskey.

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