Maps, models, and teams: Content modeling as collaboration

Room B
10:20 a.m.-11:10 a.m.

Content strategy has given digital teams a new way to tackle the challenges of publishing and product design. Concepts like a shared “content model” promise better communication and coordination … but somehow, most teams still manage to talk past each other.

Developers, designers, content editors, and stakeholders all care about different aspects of the content—and use different tools to capture their pieces of the puzzle. The good news is that these different views don’t have to conflict. By using each discipline’s perspectives to inform the others, we can gain a clearer and richer understanding of the content-avoiding common pitfalls, developing better lines of communication, and spotting often-overlooked opportunities for improvement.

In this talk, you’ll:

  • Revisit the basics of content modeling and how it pays off.
  • Hear how teams from different disciplines often approach the modeling process.
  • Learn how a shared “language” for your organization’s content can prevent future frustration.
  • Discover ways diverse teams can combine their perspectives to produce a more flexible and effective model.

Who should attend: People who may be familiar with content modeling, but are looking to make the practice more useful within their team.

About Jeff Eaton

In 1983, Jeff Eaton used a Fisher-Price Printing Press to publish a neighborhood newspaper. Today, he helps large and small companies build and deploy their own publishing platforms. As a digital strategist with Lullabot Inc., he’s worked with clients including Sony/BMG Music, Fast Company and Inc. Magazine, World Wrestling Entertainment, Verizon Wireless, MSNBC, and more.

He’s a frequent writer and speaker at web and open source conferences; the host of the Insert Content Here content strategy podcast; co-author of the first edition of O’Reilly Media’s Using Drupal; and a shameless fan of well-curated ephemera collections. In a previous life, he worked as a freelance writer and a copy editor, jobs that he recalls fondly while building editorial tools for today’s content teams.

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