You’ve designed and led a complex project, trained your team in how to use the site, and had a successful launch. Hooray! But checking in a few months later—what happened? Why is this article posted in the wrong category? How did this form end up with so many fields? Who chose that terrible header image?
The long-term success of our sites depends on our team members making strong, sound decisions that align with the project strategy. But we’ve been doing a crummy job of teaching that strategy: A half-day webinar and a PDF training document just don’t cut it. Teaching someone how to enter content in a CMS isn’t the same thing as teaching them how to think strategically about that content in the first place.
In this session, you’ll learn:
Who should attend: Team leaders of all flavors: project managers, content strategists, consultants who develop plans for their clients, and so on. This will be somewhat less useful for folks who are heads-down in the trenches.
Eileen Webb is a content strategist and co-founder of webmeadow, a firm that helps progressive organizations develop content and technology strategies to make the world a better place. Her background is in server-side coding and being that odd person who translates between the marketing and development teams. Webmeadow's offices are located on a solar-powered farm in northern New Hampshire; her Twitter feed is equal parts content strategy and pictures of poultry.