Content models are the technical and structural expression of content strategy, so it only makes sense that they would typically fall toward the end of a project. But too often, we lose the message and core principles of our content strategy as we transition into the complex, often tedious work of content modeling.
In this talk, we will discuss an approach to content modeling that begins at the earliest stages of your project, and grows as each layer of content strategy is applied—making sure no part of your core strategy gets left behind in design.In this session, you’ll learn:
Who should attend: Agency content strategists who work on a high volume of projects, people who feel content modeling is too complex to undertake, or anyone interested in diving deep on structured content.
Devin Asaro is a content strategist and information architect, currently working as a Senior Content Strategist at Centerline Digital. He began his career as a copywriter in New York and San Francisco, but got himself into trouble asking too many questions. Now he helps academic research organizations and companies like GE, ADP, and SAS create better, more structured digital experiences. Being a content strategist, he enjoys organized chaos and is a lifelong fan of the NHL's Anaheim Ducks.