Content myths debunked: Ten ways of thinking that are holding back your strategy

Room L
11:30 a.m.-12:20 p.m.

You finally have a content strategy with personas, messaging, and objectives, but you just can’t seem to get your internal stakeholders to engage in the content process. This session will share examples of 10 common pitfalls that occur when defining and implementing content strategy within your organization.

You’ll walk away from this session with:

  • Tools to help you navigate the complexities of content strategy
  • Quick tips on setting guidelines to promote positive relationships with stakeholders
  • Solutions to help refine processes as your content strategy evolves

Who should attend: Anybody struggling with processes or stakeholders.

About Brittney Dunkins

As the director of content strategy at Converge Consulting, Brittney leads the development of engaging content for blogs, websites, and recruitment and marketing campaigns for colleges and universities.

She spends her days working with clients to find “best fit” content solutions and catching up on the latest trends in inbound marketing—from software to strategies. She joined Converge following three and a half years as a writer/editor for the George Washington University Division of External Relations. Brittney believes that innovative content starts with a great story.

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