Challenge your content assumptions (and get a free puppy!): An intervention

Keynote
Ballroom
8:45 a.m.-10 a.m.

If 2016 taught us anything, it’s that we need to challenge our own biases and assumptions. And we need to separate the fake facts from the truth.

Now is the time to challenge what we think we know about our content, with an eye toward challenging ourselves to do better.

In this highly engaging talk (and politics-free, don’t worry!), beloved author and Confab favorite Ann Handley uncovers the three specific places where most companies are relying on fake facts and hunches instead of data, research, and honest empathy. She’ll challenge you to rethink your content to make it truly drive business for your company. Also: Puppies? Puppies!

About Ann Handley

Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first chief content officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the chief content officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She was a longtime monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program, and is the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, and Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 350,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com.

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Ann is based in Boston, Massachusetts.

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