Working with silos: Content strategy in complicated hierarchies

Breakout
Room L
10:20 a.m.-11:10 a.m.

Taking up the cry against organizational silos can bring both empathy and cringing. Of course, silos are awful and keep us from doing our best work, but when you’re in the middle of a silo—and maybe that silo is inside ANOTHER silo—well, what’s a content strategist to do?

Based on her career as a content strategist among higher education’s ivory-tower silos, Amanda brings together lessons from architecture and the Midwestern landscape to examine not only how to understand our silos, but also to teach them a thing or two as well.

In this session, you'll:

  • Gain a better understanding of how organizational silos form and how to turn their negative aspects into positive forces for good work.
  • Frame challenges and problems in new ways to motivate collaboration and communication, both within your silo and across organizations of any size.
  • Learn how to identify and act on small changes to make things better, without needing a managerial role (or even managerial permission!).

Who should attend: People who are frustrated with working in and with organizational silos, who want to collaborate with seemingly inaccessible parts of their organization, and who want to make good, lasting change.

About Amanda Costello

Amanda Costello is the lead content strategist in the University of Minnesota's College of Education and Human Development (CEHD), where she works with college administrators, directors, and department-level content strategists to direct comprehensive strategy. Amanda is an award-winning speaker on working with content specialists and the web, building web teams, and sharing ideas to do good work. She enjoys filling out forms because it feels like taking a test where she knows all the answers.

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