Better workflows, stronger governance

Workshop
Room D3
9 a.m.-5 p.m.

We know, we know. Governance is the hardest tactic to sell, build, and implement in the world of content. But, if you want to be a rockstar content strategist, you need to master the fundamentals of governance and workflow. Learn why they are linked together, how you can formulate iterative plans for both, and how to sell your organization on the consistency and coherency they will bring to your content.

In this fun, interactive workshop, we will learn how to:

  • Assess your current workflow and governance standards.
  • Decide which tools are right for your organization’s content maturity.
  • Build tools that work for different channels to encompass all the different types of content you produce.
  • Sell the importance of guidelines and standards to your colleagues and executives.
  • Think in steps to build a program that best suits your needs.

About Ahava Leibtag

Ahava is passionate about content, and prides herself on tackling the toughest content projects—from health care to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert who writes often about content strategy and content marketing.

Ahava is the president and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

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