Say it straight: Develop lifelong fans through content

Breakout

So many content writers lose their customers’ attention because they bury the lede. Too much warm up in copy; not enough revealing, fresh content that makes your brand stand out. That needs to change. In this presentation, you’ll learn how to immediately develop a rapport with your audience and increase opportunities for engagement. Learn to become so memorable that your audience stays with you forever.

In this session you’ll learn how to:

  • Prioritize messages that matter to your audience.
  • Present your content in more straightforward ways.
  • Turn lukewarm customers into lifelong fans.

About Ahava Leibtag

Ahava is passionate about content, and prides herself on tackling the toughest content projects—from health care to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert who writes often about content strategy and content marketing.

Ahava is the president and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

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