Convince your boss

Confab is where content strategy best practices are born.

You know Confab is way worth the time and money. Your boss may not be so sure. Let’s get you the thumbs up to attend!

Your boss wants to know what other companies are doing to get content right. They’ll be thrilled to learn that Confab is the perfect opportunity to learn content strategy best practices.

Confab speakers are the authors, practitioners, strategists, and leaders driving the content strategy industry forward. You'll hear success stories from big companies like Airbnb, Microsoft, University of Minnesota, Adobe, Amazon—as well as from folks working in the trenches at smaller organizations.

Confab is tightly focused on the realities of content strategy … not the hype.

Confab’s program is carefully curated to give attendees a 360º view of content strategy. You’ll hear from—and network with—industry leaders, practitioners, and authors about how to:

  • Determine which content is a priority for your audience
  • Build or strengthen your content team
  • Use data to measure and invest in smarter content
  • Align your people and your processes
  • Understand how to improve your structure or content models
  • Get your work done in spite of politics or silos
  • Put a governance framework in place

Content touches multiple departments and team members within organizations. Writers, communication professionals, marketers, tech folks, designers, upper management … getting all these people into the same learning environment shows how we’re all facing similar struggles and can better solve them together. Conversations that simply don’t happen inside most companies happen everywhere at Confab!

Confab will inspire you to lead change.

Tell your boss what we’ve heard countless times from past attendees: You’ll return reenergized and ready to face even the most difficult content challenges.