Working with silos: Content strategy in complicated hierarchies

Taking up the cry against organizational silos can bring both empathy and cringing. Of course, silos are awful and keep us from doing our best work, but when you’re in the middle of a silo—and maybe that silo is inside ANOTHER silo—well, what’s a content strategist to do?

Based on her career as a content strategist among higher education’s ivory-tower silos, Amanda brings together lessons from architecture and the Midwestern landscape to examine not only how to understand our silos, but also to teach them a thing or two as well.

In this session, you'll:

  • Gain a better understanding of how organizational silos form and how to turn their negative aspects into positive forces for good work.
  • Frame challenges and problems in new ways to motivate collaboration and communication, both within your silo and across organizations of any size.
  • Learn how to identify and act on small changes to make things better, without needing a managerial role (or even managerial permission!).

Who should attend: People who are frustrated with working in and with organizational silos, who want to collaborate with seemingly inaccessible parts of their organization, and who want to make good, lasting change.

Amanda Costello

Lead Content Strategist, CEHD, University of Minnesota

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