Breakout

Content myths debunked: Ten ways of thinking that are holding back your strategy

You finally have a content strategy with personas, messaging, and objectives, but you just can’t seem to get your internal stakeholders to engage in the content process. This session will share examples of 10 common pitfalls that occur when defining and implementing content strategy within your organization.

You’ll walk away from this session with:

  • Tools to help you navigate the complexities of content strategy
  • Quick tips on setting guidelines to promote positive relationships with stakeholders
  • Solutions to help refine processes as your content strategy evolves

Who should attend: Anybody struggling with processes or stakeholders.