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Announcing the Facebook Content Strategy Fellowship

Ever since the Facebook content strategy team first formed in 2009, we’ve been deeply involved in the content strategy community. Over the years, we’ve been lucky enough to participate in industry events all over the world. But Confab—with its lively conversations, intensive learning opportunities, and endless supply of cake—holds a special place in our heart.

This year, we’re getting involved with Confab in an important new way. Today, I’m excited to announce the Facebook Content Strategy Fellowship, which gives promising students an all-expenses paid trip to Confab Minneapolis and a jumpstart toward a career in content strategy. Here’s what the fellowship includes:

Three winners will soak up the knowledge from great industry minds while getting to know content strategists from around the globe.

Why? Because the world needs content strategists.

When you’re the go-to publishing platform for 1 out of every 7 people on earth, there’s a lot of content strategy work to go around. Needless to say, Facebook is hiring. We’re always interested in talking to seasoned pros, but we also wanted a way to engage with people who are so new to the field, they’re only just discovering they might be content strategists.

That’s the tricky thing about our line of work—most of today’s experienced content strategists got their start doing something else. Take me as an example: I've been a writer, an assistant editor, an associate editor, an editor, a lead editor, a senior editor, a knowledge engineer, a content manager, and a content lead. I also did production work on a set of homespun learn-to-speak Esperanto DVDs, ran concessions at a small indie movie house, and was the voice of “Yin Ling” in a series of animated Bible videos for children. And then there were the nonprofits.

Yes, the road to a career in content strategy can be long and “sinua.” (That’s “winding” in Esperanto.)  But with the demand for content strategists at an all-time high, we can’t afford to wait and hope the would-be-wunderkind wander their way into a content strategy career.

Who’s eligible?

The fellowship is open to college juniors, seniors, and graduate students in the U.S. and Canada who are pursuing a degree in a related discipline. “Related” means anything from English, journalism, and communications to information design, library science, and rhetoric. We’re nothing if not interdisciplinary.

In fact, there are as many ways to become a content strategist as there are specialties within the field. So beyond related majors, we’re also just looking for people with that special content strategy something. The infographic-loving wordhounds. The secret punsters. The ones who would be studying for midterms if they weren’t too busy curating their assortment of takeout menus.

What are you waiting for?

Students, if you’ve ever read something about content strategy and thought, these are my people, we want to hear from you. And if you teach or mentor students, consult with professors, or participate in meetups, please help us spread the word.

Apply for the Facebook Content Strategy Fellowship

Applications are due March 29, 2013, and winners will be announced in late April. Good luck!


Sarah Cancilla is the founding member of the Facebook content strategy team. She looks forward to attending Confab Minneapolis in June.

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