Blog

Stop by here for announcements and featured posts from our speakers.

A content strategist’s Thanksgiving Toolkit

There is ample room to improve the Thanksgiving experience–both for us and for our guests. As content strategists positioned in the middle of many analytical disciplines, we might find ourselves uniquely qualified to offer insights and perspectives.

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Confab 2015 dates and call for speakers

Confab has FOUR opportunities coming in 2015 that you won't want to miss–not only as an attendee, but also as a speaker. Submit your proposal by November 21.

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Farewell, Confab Europe!

When you bring together content strategists from 20 different countries, you know you're about to have a great time. And we did!

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We shall overcome: How to defeat the doubters

A free and non-promotional content source shouldn't exist in the corporate world, right? Why on earth would a commercial enterprise do something that doesn't impact the bottom line?

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Measuring social content for community influence

When you work at a nonprofit, developing a solid content strategy can lead to many opportunities—especially in the social realm. By connecting with subject matter experts within your community, you can stay on top of up-and-coming ideas and spot the trends that are most relevant to your mission.

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Aaaand Confab Central is a wrap

See you next year!

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A newcomer’s guide to Confab Central

Attention all Confab newbies: you are not alone. As the newest member of Team Confab, I have been working for weeks—six weeks, to be exact—to bring this event to life. Yes, that's right: This will be my first Confab event ever.

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Group therapy for your corporate identity: A conversation with Ahava Leibtag and Kevin Hoffman

A website or application design process often creates the impetus to put some thought into a brand's key messages. That's a fantastic opportunity

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The 2014 Facebook Content Strategy Fellowship

After such a successful first year, the Facebook Content Strategy Fellowship is back! Let's help college students discover the field of content strategy, bringing people to our professional community at the very beginning of their careers.

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Can nonprofits afford content strategy?

When you work in a nonprofit, you can’t gamble on scattershot content marketing. Instead, you need something different. Count on content strategy to help you make sense of it all.

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