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Stop by here for announcements and featured posts from our speakers.

Mission complete!

Alright folks, you did it again. Thank you for making Confab Central 2015 an amazing experience. 

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Why content strategy

You probably have your own favorite way of introducing content strategy. But if you were to consider it for a moment, does it include the reason why you practice content strategy? Why do we become content strategists in the first place? Why are we drawn to this work?

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Shifting to a project manager mindset

If your regular role is that of a doer—like a writer, coder, or designer—you might be surprised to find yourself leading and managing a project. It can be tricky to manage the work of others rather than doing it all yourself.

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​Conference ROI: Let’s get you that Confab ticket

You want to go to Confab. We want you to go to Confab. But your boss may need a little convincing. 

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Set down your cape: How content strategists win trust in the C-suite

For years I arrogantly believed my superpower was being able to discern a client’s needs better than he or she ever could, and that’s why I deserved the strategy and content work I received. I thought I was there to rescue them.

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Write Tight(er): Get to the point and save millions

In and of itself, cutting unhelpful words (or sentences, or paragraphs, or whole chapters or blog posts) doesn’t make writing good. But it always makes writing better.

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​Confab Higher Ed 2015: Open call for speakers

Have you got a great idea that belongs on the stage? Submit your proposal by March 20, and you could join the Confab Higher Ed lineup in New Orleans, November 4–6.

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The Facebook Content Strategy Fellowship is back!

Are you an undergraduate or graduate student interested in content strategy? Do you know someone who is? Read about my experience as a Facebook Content Strategy Fellow, and apply for the 2015 fellowship by February 27.

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Confab 2015: Decisions, decisions

Registration is now open for all three of Confab’s 2015 content strategy events. With new events and new locations, how are you to choose?

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A content strategist’s Thanksgiving toolkit

There is ample room to improve the Thanksgiving experience–both for us and for our guests. As content strategists positioned in the middle of many analytical disciplines, we might find ourselves uniquely qualified to offer insights and perspectives.

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