We all know about talking to our audience in ways they will listen. But how can you turn what your business wants to say into what users want to hear? If your business wants to publish a lot of content that you know won’t ever be read, what can you do about it?
It might take some creativity, but this workshop will see how far we can go in turning truly awful content into something your audience really wants to read.
In this workshop, you’ll learn how to:
Note: You’ll need a pad of paper, a pen, and any Wi-Fi-enabled device (e.g., phone, tablet, laptop) for this workshop.
Who should attend: This workshop is helpful if you are struggling to match internal language and priorities with the needs and preferences of your audience.
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